{"id":12569,"date":"2022-11-23T11:09:45","date_gmt":"2022-11-23T11:09:45","guid":{"rendered":"https:\/\/stebby.eu\/?p=12569"},"modified":"2022-11-23T11:13:33","modified_gmt":"2022-11-23T11:13:33","slug":"papildomos-naudos-ar-papildomos-problemos-kaip-uztikrinti-kad-motyvacines-priemones-nepakenktu-imones-ivaizdziui","status":"publish","type":"post","link":"https:\/\/stebby.eu\/lt\/papildomos-naudos-ar-papildomos-problemos-kaip-uztikrinti-kad-motyvacines-priemones-nepakenktu-imones-ivaizdziui\/","title":{"rendered":"Papildomos naudos ar papildomos problemos: kaip u\u017etikrinti, kad motyvacin\u0117s priemon\u0117s nepakenkt\u0173 \u012fmon\u0117s \u012fvaizd\u017eiui"},"content":{"rendered":"\n

\u012evairios papildomos naudos jau kur\u012f laik\u0105 yra tapusios konkurencin\u0117s \u012fmoni\u0173 kovos i\u0161rai\u0161ka. Ta\u010diau jos gali ne tik pad\u0117ti pritraukti ar i\u0161laikyti darbuotojus, bet ir i\u0161\u0161aukti prie\u0161ing\u0105 efekt\u0105 \u2013 padaryti \u017ealos \u012fmon\u0117s \u012fvaizd\u017eiui. Ekspertai pasakoja, kod\u0117l bendrov\u0117s tur\u0117t\u0173 skirti daugiau laiko siekiant \u012fsiai\u0161kinti tikruosius komandos poreikius bei \u012f k\u0105 reik\u0117t\u0173 atkreipti d\u0117mes\u012f, sudarin\u0117jant papildom\u0173 naud\u0173 paketus.<\/strong><\/p>\n\n\n\n

Milda Simanauskait\u0117, darbdavio \u012fvaizd\u017eio specialist\u0117 ir Lietuvoje padalin\u012f turin\u010dios technologij\u0173 bendrov\u0117s \u201eNortal\u201c komunikacijos vadov\u0117 pasakoja, kad \u017evelgiant pro oficiali\u0105 prizm\u0119 darbdavio \u012fvaizd\u012f galima suprasti kaip reputacijos, darbuotoj\u0173 pasitenkinimo, stiprios lyderyst\u0117s ne tik viduje, bet ir i\u0161or\u0117je, mi\u0161in\u012f.<\/p>\n\n\n\n

Tiesa, anot jos, egzistuoja ir ma\u017eiau oficiali versija \u2013 \u012fmon\u0117s \u012fvaizd\u012f galima apibr\u0117\u017eti ir per tai, k\u0105 jos darbuotojai pasakoja apie bendrov\u0119 savo draugams. M. Simanauskait\u0117 atkreipia d\u0117mes\u012f, kad, kuriant teigiam\u0105 komandos nari\u0173 ir visuomen\u0117s po\u017ei\u016br\u012f \u012f darbdav\u012f, bendrov\u0117ms rekomenduojama pasitelkti tikras istorijas.<\/p>\n\n\n\n

\u201eBene svarbiausia darbdavio \u012fvaizd\u017eio formavimo priemon\u0117 yra tikros, autenti\u0161kos ir nei\u0161galvotos istorijos. Tuomet belieka i\u0161sirinkti tikslingiausius kanalus joms transliuoti. Ta\u010diau pagrindinis i\u0161\u0161\u016bkis yra sukurti toki\u0105 kult\u016br\u0105 ir vidin\u0119 atmosfer\u0105, kuriose pozityvios istorijos gal\u0117t\u0173 formuotis\u201c, \u2013 sako darbdavio \u012fvaizd\u017eio specialist\u0117.<\/p>\n\n\n\n

Padeda perteikti \u012fmon\u0117s kult\u016br\u0105<\/strong><\/p>\n\n\n\n

M. Simanauskait\u0117 pa\u017eymi, kad darbdavio \u012fvaizd\u017eio formavimui \u012ftakos neabejotinai turi ir darbuotojams suteikiamos papildomos naudos.<\/p>\n\n\n\n

\u201eYpa\u010d technologij\u0173 \u012fmon\u0117se, papildomos naudos yra tapusios papras\u010diausia higiena. Ta\u010diau tikslingai jas pasirinkus, galima dar labiau pabr\u0117\u017eti vidines organizacijos vertybes. Pavyzd\u017eiui, jei \u012fmon\u0117je vis kalbama apie komandin\u012f darb\u0105, kod\u0117l to nepaskatinus apmokant grupines darbuotoj\u0173 treniruotes? Be to, ko gero n\u0117ra geresnio b\u016bdo parodyti, kad \u012fmon\u0117 tiki laisv\u0117s ir atsakomyb\u0117s balansu, nei leid\u017eiant savaranki\u0161kai pasirinkti kada ir i\u0161 kur dirbti\u201c, \u2013 sako pa\u0161nekov\u0117.<\/p>\n\n\n\n

Jai pritaria ir individualizuot\u0173 sveikatinimo paslaug\u0173 startuolio \u201eStebby\u201c vadovas K\u0119stutis Mackelis, akcentuojantis, kad papildomas naudas i\u0161ties galima laikyti darbdavio \u012fvaizd\u017eio t\u0119stinumu. Naud\u0173 paketas ai\u0161kiai signalizuoja, kas bendrov\u0117je vertinama labiau \u2013 \u017emoni\u0173 sveikata ar vakar\u0117liai.<\/p>\n\n\n\n

\u201eKandidatai, ypa\u010d pretenduojantys \u012f auk\u0161\u010diausias pozicijas, nori ai\u0161kiai suprasti, kokia yra \u012fmon\u0117s kult\u016bra, kuo darboviet\u0117 yra i\u0161skirtin\u0117 bei k\u0105 si\u016blo mainais u\u017e j\u0173 talent\u0105, \u012fg\u016bd\u017eius ir patirt\u012f. \u0160iandien darbuotoj\u0173 visi\u0161kai nesudomins darbo skelbime nurodytas laiku mokamas atlyginimas ar sveikatos draudimas, nes tai \u2013 savaime suprantami dalykai, kuriuos tur\u0117t\u0173 pasi\u016blyti kiekviena savo darbuotojus gerbianti bendrov\u0117. O \u012f tai ypa\u010d svarbu atkreipti d\u0117mes\u012f dabar, kai i\u0161siskirti i\u0161 minios yra itin sunku. Tad jei siekiate formuoti \u0161iuolaiki\u0161ko darbdavio \u012fvaizd\u012f, ta\u010diau kaip papildom\u0105 naud\u0105 si\u016blote rytin\u0117s kavos puodel\u012f, tuomet vert\u0117t\u0173 susim\u0105styti, ar tikrai esate toks modernus?\u201c, \u2013 sako K. Mackelis.<\/p>\n\n\n\n

Jis akcentuoja, kad papildomos naudos taip pat yra geras b\u016bdas potencialiems kandidatams, darbuotojams ir visuomenei perteikti \u012fmon\u0117s kult\u016br\u0105: \u201eJuk nemokam\u0173 g\u0117rim\u0173 \u0161aldytuvas biure siun\u010dia visi\u0161kai kitoki\u0105 \u017einut\u0119 nei darbuotojui suteikiamas masa\u017eas ar sveikatos patikrinimas. Tod\u0117l suderinkite si\u016blomas naudas su norima bendrov\u0117s kult\u016bra.\u201c<\/p>\n\n\n\n

Si\u016blo ma\u017eiau vaikytis mad\u0173, daugiau kalb\u0117tis su darbuotojais<\/strong><\/p>\n\n\n\n

Darbdavio \u012fvaizd\u017eio specialist\u0117 toliau pasakoja, kad papildom\u0173 naud\u0173 tem\u0105 pradedan\u010dioms nagrin\u0117ti \u012fmon\u0117ms arba savo paket\u0105 norin\u010dioms per\u017ei\u016br\u0117ti bendrov\u0117ms reik\u0117t\u0173 atkreipti d\u0117mes\u012f \u012f kelis reik\u0161mingus aspektus.<\/p>\n\n\n\n

\u201eJeigu tik susirinksite geriausias praktikas i\u0161 kit\u0173 pana\u0161ios srities \u012fmoni\u0173 ir jas sud\u0117site \u012f vien\u0105 viet\u0105, tik\u0117tina, kad gausis mil\u017eini\u0161k\u0173 i\u0161laid\u0173 reikalaujantis kratinys. Tod\u0117l visada rekomenduoju tur\u0117ti pagrindin\u012f, higienin\u012f paket\u0105, kur\u012f \u201eapklijuotum\u0117te\u201c naudomis, kurios ne tik atitiks vidines vertybes, bet ir bus naudojamos. D\u0117l to itin svarbu kalb\u0117tis su darbuotojais, o ne tik vaikytis rinkos mad\u0173. Sudarykite \u201efokus\u201c grup\u0119, apklauskite visus darbuotojus bei nepamir\u0161kite atsakyti \u012f klausim\u0105: \u201eapie k\u0105 yra m\u016bs\u0173 \u012fmon\u0117?\u201c, \u2013 teigia darbdavio \u012fvaizd\u017eio ekspert\u0117.<\/p>\n\n\n\n

Ragina nenueiti lengviausiu keliu ir skatinti sveikatingum\u0105<\/strong><\/p>\n\n\n\n

K. Mackelis priduria, kad jeigu si\u016blant papildomas naudas n\u0117ra atsi\u017evelgiama \u012f individualius darbuotoj\u0173 sveikatos poreikius, tai tetampa dar viena \u201evarnele\u201c prie \u012fmon\u0117s vadov\u0173 darb\u0173 s\u0105ra\u0161o.<\/p>\n\n\n\n

\u201eJau kur\u012f laik\u0105 matome g\u0105sdinan\u010dias antra\u0161tes apie tai, kad lietuvi\u0173 sveikata \u2013 bene pras\u010diausia Europoje, aktualumo nepraranda ir darbuotoj\u0173 perdegimas bei emocin\u0117 b\u016bkl\u0117. Tod\u0117l nat\u016bralu, kad \u012fmon\u0117s savo komandos nari\u0173 sveikatai stengiasi parodyti ypating\u0105 d\u0117mes\u012f. Ta\u010diau vargu, ar norim\u0105 rezultat\u0105 pasiekti pad\u0117s vienodas sveikatos draudimas arba sporto klubo abonementas visiems darbuotojams. D\u0117l to nuolat megzkite dialog\u0105 su komandos nariais ir i\u0161siai\u0161kinkite, kas yra aktualu b\u016btent jiems. Nepamir\u0161kite, kad net jei didesn\u0117 dalis komandos nor\u0117t\u0173 lankyti sporto klub\u0105, svarbu atliepti ir vis\u0173 likusi\u0173j\u0173 poreikius\u201c, \u2013 teigia \u201eStebby\u201c vadovas.<\/p>\n\n\n\n

Jis prat\u0119sia, kad tod\u0117l savo darbuotoj\u0173 sveikata norintiems pasir\u016bpinti darbdaviams \u201eStebby\u201c suteikia galimyb\u0119 pasi\u016blyti individualizuot\u0105 sveikatingumo paslaug\u0173 plan\u0105, kuriame darbuotojai gali rinktis i\u0161 daugyb\u0117s paslaug\u0173: jogos, masa\u017e\u0173, sveikatinimosi, sporto rengini\u0173, medicinos ar odontologijos paslaug\u0173 ir kt.<\/p>\n\n\n\n

\u201eJeigu savo \u012fmon\u0117je norite puosel\u0117ti sveikatingumo kult\u016br\u0105, \u0161\u012f pokyt\u012f vert\u0117t\u0173 \u012fprasminti ne bandant atsp\u0117ti komandos nari\u0173 poreikius, o suteikiant darbuotojams laisv\u0119 rinktis, kaip tai daryti patiems. Tai neabejotinai pad\u0117s formuoti ir \u012fmon\u0117s \u012fvaizd\u012f\u201c, \u2013 sako pa\u0161nekovas.<\/p>\n\n\n\n

\n
Su\u017einok daugiau ><\/strong><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"\u012evairios papildomos naudos jau kur\u012f laik\u0105 yra tapusios konkurencin\u0117s \u012fmoni\u0173 kovos i\u0161rai\u0161ka. Ta\u010diau jos gali ne tik pad\u0117ti pritraukti ar i\u0161laikyti darbuotojus, bet ir i\u0161\u0161aukti prie\u0161ing\u0105 efekt\u0105 \u2013 padaryti \u017ealos \u012fmon\u0117s \u012fvaizd\u017eiui. 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