Stebby Brand Resources

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We like that you love Stebby (formerly SportID). We are very proud of our logo, visual designs and would appreciate it if you could follow these guides to ensure it always looks its best.

Explore our quick brand guide to our basic design elements to see how to do it!

Stebby logo

Our logo is the combination of a wordmark Stebby and an icon of a heart and stairway.
The name Stebby is a shorter version of our vision of a step-by-step journey towards wellness. The icon stands for heart and health of course, but also change and taking the first steps towards a healthy and more active lifestyle. We are very proud of our logo and would appreciate it if you could follow these guides to ensure it always looks its best.

Stebby logo in white

Stebby logo in black

Stebby logo in color

The use of Stebby logo and icon

The use of logo

We use the horizontal logo on bigger surfaces so the wordmark remains more visible. In some cases it is allowed to use the icon separately from the wordmark Stebby and vice versa. For example, if the icon is already widely used in the design. This way we will avoid duplication.

The Safety Area

The safety area ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics and other logos. This area should be considered as the absolute minimum safe distance, in most cases the logo should be given even more room to breathe.

The size

To preserve legibility make sure the logotype appears in the following sizes shown on the picture.

Please avoid this!

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to. Do not change its orientation, color and composition. To illustrate this point some of the more likely mistakes are shown on the picture.


Show that you are a partner of Stebby!

Encourage your customers to step closer to well-being by mentioning that you are a Stebby partner on your website, social media and elsewhere. With the sticker you can show that users can purchase your services with Stebby!

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